Exercise 2

Audience and Media

1. Make a list of (radio stations and television channels) available in Malaysia (hot fm, hits fm...)
2. Identify audience demographic appropriate and psychographic appropriate for all the above.
3. Present in class week 2 tutorial.

AM 35, FM 391

Radio stations

-Fly Fm
-Hitz.fm (most listened to English station) 1.83 million weekly listeners
-Mix fm
-Lite fm
-Red fm
-Mix fm
-Sinar (most listened radio) 4.23 million weekly listeners
-Hot fm (followed by) 3.58 million
-Era fm
-One fm
-My fm (most listened to Chinese station) 2.18 million
-BFM 

88 (mainland Malaysia 51, Sabah 16, and Sarawak 21)

Television channels

-TV1
-TV2
-TV3
-NTV7
-8TV
-TV9
ASTRO
-CNN
-HBO
-ESPN
-BBC

Audience demographic

Radio - age, education, occupation
- students (kindergarten, primary, secondary), younger working adults
- 3 in 5 radio listeners aged 15 to 24 (59%) and 49% of radio listeners of aged 25 to 34.

Television - age, education, occupation
- children, students (teenagers), elders (retired)
- children loves cartoons, anime, educational.
- teenagers watch reality shows, Gossip girls
- Elders watch news, movies, drama shows

Audience psychographic

Radio
- active listeners, passive listeners
- some for the companion of the sound/songs
- love interaction/talks/news from the radio
- different life styles (only in cars)

Television
- couch potatoes
- active, passive (follow up the next episode of the show)
- on for the sound, environment, not lonely
- interest


Reference:
- http://www.theedgemalaysia.com/media-a-advertising/196768-malaysian-radio-listeners-highest-in-region.html
- http://www.indexmundi.com/malaysia/
- http://www.asiamedia.net.my/our-viewers
- http://www.casbaa.com/atac/countries/malaysia
- http://www.pressreference.com/Ky-Ma/Malaysia.html