Exercise 1

Class discussion: Mass Media writing

1. Identify one product: a brand
Galaxy note - samsung
Tagline- imagine the possibilities

2. Write a short treatment to advertise the product
a) Radio- short skit conversation between 2 person
b) Television- advertisement on the product, Ambassador
c) Phone - SMS, email from service provider, e-newsletter, social network
d) Pamphlet - distributing actual size of the phone with its features and functions on it
e) Newspaper- ambassador with the phone, catchy tagline, with the 5 steps
g) Billboards- 3d image, hotspot area

3. Rank each medium
a) most desirable distribution mode:
Pamphlet- cute, keep it for future references, easy to reach target audience, lower cost than other medium

b) least desirable distribution mode:
Billboards- expensive, people just drive through and ignore it, not everyone will see it, not easy to grab attention-no verbal communication

c) communication advantage
Radio- appeals to feelings because of audio expression, tone of voice
Television- creative visuals and audio, grab attention, more stimulating, free flow of imagination
Phone- easily accessed
Newspaper- reach different target audience, bigger range,
Billboards- attractive, big

d) communication disadvantages
Radio- different channels different target audience, information might not reach the audience
Television- people change, skip advertisements
Phone- spams
Pamphlets- not interested, don't read at all, litter, don't take at all, waste trees
Newspaper- young generation don't read, lazy